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FRUITS FOR FUTURE
Out-Of-Home initiative campaign starting in Germany
Conceived campaign “fruits for future”; experimental and fictional concept out of my own initiative. The idea of this specially devised campaign is to call out for more fruits to be consumed and to draw more attention on fruits as well as their growing grounds. The appearance is based – in it's structure – of the “fridays for future” movement. A campaign adaptation can easily be done online as well as furthermore offline.Out-Of-Home initiative campaign starting in Germany
The key-visual "orange" symbolisms the world itself. Pineapple, apple and banana help to underline the campaign movement. The splash on the other hand stands for the freshness and juiciness of the fruits.
